READY TO USE YOUR WORDS TO ATTRACT YOUR DREAM CLIENT?I'M IN!
READY TO USE YOUR WORDS TO ATTRACT YOUR DREAM CLIENT?

blog

TRAIN YOUR BRAIN TO BE A BETTER WRITER

High- and low-tech strategies for strengthening your copy skills

TRUSTED BY
DrMichaela Michaela Bucchianeri health and wellness copywriting train your brain to be a better writer palms against white background

OK, so maybe writing’s just not your “thing”.

Or maybe you’re still scarred from that thesis you thought you’d never finish.

Friend, whatever your relationship with writing looks like these days, I’m here to tell you: You CAN improve it.

In fact, it’s never been easier (or more fun) to train your brain to be a better writer!

Don’t believe me?

Read on for some simple (high- AND low-tech) strategies you can use to train your brain to be a better writer:

To app or not to app

All of the high-tech strategies I’m sharing in this post come from Elevate, voted “App of the Year” by Apple.

Comprised of 35+ games designed to develop 4 key performance areas (Math, Reading, Speaking, and Writing), Elevate is a prime example of the trend towards “gameification” of health habits.

train your brain to be a better writer

(NOTE: If improving brain health is your primary goal, then I’d say skip the apps entirely and use that time to move your body, rest, or connect with your people. The data don’t lie: Sleep, exercise, and relationships are still the strongest predictors of cognitive functioning!)

Of the slew of brain-training apps I’ve tested, Elevate is my favorite, in terms of content, functionality, and design. I’m not an affiliate or anything… I just genuinely like the app!

I’ve been using it daily for about 3 months and, while I can’t speak to some of the apps’s broader claims (e.g., to help me “stay sharp” or “boost productivity“), I’ve definitely seen improvements in my scores over time. Even in Math, my admitted lifelong… ahem, “growth opportunity”. 😉

What’s impressed me most, however, is the variety of skills represented within the app’s Reading, Speaking, and Writing sections. Practice these, and I think you’ll be surprised by how quickly your skill (AND confidence) with writing develop!

All that said… do you NEED this app in order to train your brain to be a better writer?

Absolutely not.

Every one of these skills can be practiced without any tech at all, so I’m including low-tech (or no-tech!) alternatives here, too.

So, without further ado, let’s get to the skills…!

Skill #1: Agility

What it means for your copywriting:
By mastering new words, you’ll expand your vocabulary… which will help infuse your writing with greater variety!

In the Elevate app:
You build agility by matching words to their closest synonym, to launch your rocket ship into outer space.

Low-tech alternative:
Pull up a sentence from a caption, blog post, or email you’ve written. See how many of the words you can replace with new words of similar meaning.

Skill #2: Connotation

What it means for your copywriting:
By better understanding the meaning + tone of words, you’ll avoid the miscommunication that arises from using a word with the wrong connotation.

In the Elevate app:
You build a sand castle by categorizing words by “positive” or “negative” connotation.

DrMichaela Michaela Bucchianeri health and wellness copywriting train your brain to be a better writer connotationLow-tech alternative:
Open a book or magazine and underline 5-10 words. One by one, decide whether they’re positive (e.g., exuberant, cozy, limitless) or negative (e.g., severe, ornery, haphazard).

Skill #3: Processing

What it means for your copywriting:
By improving your reading speed + comprehension, you’ll be become more efficient at conducting client research and revising your work.

In the Elevate app:
You read brief passages, presented at increasing speeds, and then answer questions about what you’ve just read.

DrMichaela Michaela Bucchianeri health and wellness copywriting train your brain to be a better writer processingLow-tech alternative:
Set a timer for 15 minutes and see how many pages of a book you can read. Try to increase your reading speed over time. (TIP: To help build speed, try to reduce sub-vocalization (i.e., saying the words “out loud” in your head as you read); chewing gum or listening to quiet background music as you read can help with this!)

Skill #4: Adjective recall

What it means for your copywriting:
By varying your language, you’ll avoid sounding repetitive + better capture your readers’ attention.

In the Elevate app:
Racing against the clock, you generate as many different related adjectives as you can.

DrMichaela Michaela Bucchianeri health and wellness copywriting train your brain to be a better writer adjective recallLow-tech alternative:
Choose 3 adjectives that describe your dream client. Then set a timer for 5 minutes, and come up with as many synonyms for each of them as you can.


want my BEST copywriting advice?

YES, PLEASE!


Skill #5: Diction

What it means for your copywriting:
By avoiding simple errors in communication, you’ll build trust + authority with your dream clients.

In the Elevate app:
You sail your boat across the ocean by correcting grammatical errors.

DrMichaela Michaela Bucchianeri health and wellness copywriting train your brain to be a better writer dictionLow-tech alternative:
Skim through an article, social media caption, or even the comments section, and play a game of “mental red pen”, correcting every typo + grammatical error you find. (P.S. No need to actually share these typos with the author… just note them to yourself!)

Skill #6: Eloquence

What it means for your copywriting:
By choosing the best words to communicate your tone + meaning, you’ll connect more meaningfully with your reader.

In the Elevate app:
Following simple prompts, you fine-tune your word choice to better convey a specific meaning.

DrMichaela Michaela Bucchianeri health and wellness copywriting train your brain to be a better writer eloquence

 

Low-tech alternative:

Write out a short, simple sentence containing an adjective (e.g., “The sun is bright today”). Then challenge yourself to refine the sentence by choosing an adjective that’s more positive (e.g., “The sun is luminous today”), more negative (e.g., “The sun is oppressive today”), more extreme (e.g., “The sun is sweltering today”), and so on. See how many variations you can come up with!

Skill #7: Brevity

What it means for your copywriting:
By learning to express yourself clearly + concisely, you’ll become a more efficient communicator.

In the Elevate app:
You assemble an origami figure by removing unnecessary words from each sentence.

Low-tech alternative:
As you go about your day, listen for unnecessary words (e.g., on a podcast, on the radio, in a conversation you overhear) and mentally remove them to simplify the sentence (e.g., “I never ever can stick to a regular routine” –> “I never ever can stick to a regular routine” –> “I never can stick to a routine”).

Skill #8: Clarity

What it means for your copywriting:
By using more direct phrases in your communication, you’ll avoid misunderstandings.

In the Elevate app:
You assemble a figure by replacing wordy phrases from each sentence.

DrMichaela Michaela Bucchianeri health and wellness copywriting train your brain to be a better writer clarity

 

Low-tech alternative:
As you go about your day, watch + listen for needlessly wordy phrases, and mentally remove them to simplify the sentence (e.g., “In accordance with…” –> “Per…”; “You’ll enjoy a savings of…” –> “You’ll save…”).


Let’s take action!

OK, here’s your action step for today:

  • Choose 1 of the strategies above and start to train your brain to be a better writer today! (Be sure to share in the comments, so we can encourage you!)

Cheering you on!


TAKE THE QUIZ + FIND OUT!


HI!  I’M MICHAELA. 

I help health + wellness professionals connect with their dream clients through genuine, engaging communication. After spending over a decade studying, researching, and teaching psychology + communication principles, I started this business to empower health + wellness professionals like me to “preach what you practice”. I share practical guidance so you can get clear on your unique value, communicate it with heart, attract + serve the people you love working with most… and actually have fun along the way.

Leave a Reply

Your email address will not be published. Required fields are marked *