READY TO USE YOUR WORDS TO ATTRACT YOUR DREAM CLIENT?I'M IN!
READY TO USE YOUR WORDS TO ATTRACT YOUR DREAM CLIENT?

blog

TELEHEALTH: THE "GOOD", THE "BAD", AND THE UNEXPECTED

3 challenges for healers + helpers (...and the opportunities that lie within them)

TRUSTED BY
DrMichaela Michaela Bucchianeri health and wellness copywriting with heart telehealth white bowls stacked

Like many of us in the health + wellness fields, you’ve made the transition to offering your services online.

And while telehealth offers us many unique benefits as healers + helpers…

It also can be… a lot.

A lot of newness. A lot of challenge. A lot of pivoting + rolling with the unplanned.

So, I don’t want to gloss over the challenges that telehealth can pose to us.

But, I do want us to learn from them.

Read on for 3 challenges that telehealth can pose for healers/helpers (+ the opportunities that lie within them):

1) Telehealth can challenge your stamina.

As I shared on Instagram recently, I felt drained after my first full day seeing therapy clients online.

After thinking it over (+ talking with people I trust), I realized the exhaustion likely stemmed from a combination of the following:

    1. Like everyone else on earth, I’d been functioning on less rest + more worry than usual.
    2. For the first time ever, I’d spent session after session talking about a single, core stressor (while also experiencing my own reactions to that same stressor).
    3. I felt unsettled by the sudden lack of “in-the-room” information I typically rely on in my sessions with clients.

Identifying these sources helped immensely as I headed into this week. So, if you’re feeling exhausted in your new role providing telehealth, try reflecting on what’s behind that for you.

SEIZE THE OPPORTUNITY:

  • Prioritize (proactive) rest. Don’t wait until you’re already exhausted. Plan ahead to ensure you get the rest you need.
  • Practice self-compassion. Whether you’re new to telehealth, burned out on all the COVID-talk, or both(!), try to remember that you’re not alone in this. Healers + helpers everywhere are facing similar challenges, so be patient with yourself.
  • Trust yourself. The platform might be new, but serving your people? That’s where you shine, friend. Take a moment between calls to pause, connect with your intuition, and remind yourself: I already have everything I need to support my clients/patients.

2) Telehealth can challenge your boundaries.

From schedules that are suddenly up in the air, to the unprecedented “peek” inside your clients’/patients’ homes (+ vice versa!), to family members assembled under one roof, to crisis conversations (in person + online) that seem never-ending…

…it’s no wonder you’re feeling the uncomfortable prompting that one or more of your boundaries needs some attention!

Consider your time, energy, practical and emotional needs. Then ask yourself which of your boundaries might need to be modified to help protect them.

SEIZE THE OPPORTUNITY:

  • Review your schedule + check in with yourself. Is this volume/pace realistic? Are there changes you might need to make?
  • Reflect on any fears or insecurities about telehealth that you’re noticing. What types of consultation or other resources might help you navigate these?
  • Consider the people around you (in person + online). Are there boundaries you need to set or renegotiate, with regard to the conversations you’re having/following these days? What additional support might you need?

ready to attract more of the right people to your business?

YES, PLEASE!


3) Telehealth can challenge your “bottom line”.

We’re healers + helpers. We’re also business owners.

So, when sessions are cancelled, or new inquiries slow down, it can easily trigger scarcity fears in us.

But, as stressful as these unexpected “setbacks” might be, they also highlight opportunities to improve our communication with our current and prospective dream clients + patients!

SEIZE THE OPPORTUNITY:

  • Alert prospective clients/patients that you’re providing services online. Make sure your website and professional directory listings are updated with a clear statement of this, including contact info.
  • Consider modifying your schedule to offer services outside your usual days/hours (only IF this aligns with your stamina + boundaries!).
  • Communicate the value of telehealth to your dream clients/patients. Even if you’ve made the move to remote services out of sheer necessity, you need to clearly convey (on your website, social media, etc.) the value of this offering to your people.
  • Create content that sets your clients/patients up for success. Maybe it’s a blog post orienting them to the telehealth platform you’re using. Or a social media post sharing tips for making the most of online support. Keep it simple; consider their immediate needs, then speak to them.

Let’s take action!

OK, here’s your action step for today:

  • Choose 1 of these telehealth challenges + seize the opportunity to improve your business.

Cheering you on!


TAKE THE QUIZ + FIND OUT!


HI!  I’M MICHAELA. 

I help health + wellness professionals connect with their dream clients through genuine, engaging communication. After spending over a decade studying, researching, and teaching psychology + communication principles, I started this business to empower health + wellness professionals like me to “preach what you practice”. I share practical guidance so you can get clear on your unique value, communicate it with heart, attract + serve the people you love working with most… and actually have fun along the way.

Leave a Reply

Your email address will not be published. Required fields are marked *