How to overcome the dreaded blank-screen overwhelm

DrMichaela Michaela Bucchianeri health and wellness copywriting with heart start writing large green leaves on white background

Just start writing!

It’s simple, right?


If you’re like just about every health + wellness professional I’ve met (including yours truly!), chances are you’ve experienced that awful feeling as you stare at a blank screen, wondering what the heck to write.

So, the good news is, you’re not alone.

And the great news?

You never have to feel that way again!

Read on for 4 easy ways to overcome the dreaded blank-screen overwhelm + start writing:

1) Know what you’re writing about

As in… ahead of time.

Before you ever sit down to write, you should have a darn good idea of what you’ll be writing about.

Otherwise, it’s just gonna be too hard. Trust me on this, friend.

Whether it’s a blog post or a social media caption, I highly recommend you map out your content ahead of time on a calendar.

I teach you exactly how to do this inside my course, Copy for Healers + Helpers, but you can learn more about how to set up a calendar right here.

2) Give yourself plenty of time

Of all the possible conditions you could be writing under, CRUSHING TIME PRESSURE is perhaps the most brutal.

It’s also the least conducive to creativity— one of the essential communication superpowers!

So, set up routines that allow you plenty of room for creative inspiration, and don’t expect yourself to perform pressed up against a deadline.

Your writing (+ your peace of mind!) will be better for it.

3) …but not too much time

If too much time pressure is the enemy of creativity, then no time pressure at all is the enemy of productivity!

In short: Give yourself all the time in the world to knock out a blog post… and guess how long it’s gonna take?

My love for the work sprint knows no bounds, and the free Focus Keeper timer app is one of my most essential tools to help manage my time.

You can keep yourself on track with just a simple clock, though. Once your topic’s mapped out, just set a timer for 20 mins or so. Write til the timer goes off, then reset it and start again.

Over time, try to build your speed + see how much you can accomplish in each sprint!

4) Use a template

I love to write. And yet, I would NEVER subject myself to the task of writing without a template.

I use templates for everything in my work:

  • blog posts
  • social media captions
  • website pages
  • emails
  • …seriously, for everything!

There’s something so comforting about sitting down to a nice, solid structure + simply filling in the content, piece by piece.

In Copy for Healers + Helpers, I walk students through the process of structuring their blog posts + social media captions. And I even share the exact blogging template I use, because it’s one of the most powerful tools I’ve found to help anyone start writing.

Creating a template of your own doesn’t have to be complicated. Just pull up some of your most effective pieces of content + comb through them, looking for key elements they share.

Does a certain structure tend to work best for you? Use it to format your template.

Is there a specific number (or range) of key points it takes you to convey your message? Build them in to your template.

Is there a main opt-in or other call-to-action you want to direct readers to? End your template with it!

Let’s take action!

OK, here’s your action step for today:

  • Choose 1 tip from this post to implement + start writing! (Be sure to share in the comments, so we can encourage you!)

Cheering you on!



I help health + wellness professionals connect with their dream clients through genuine, engaging communication. After spending over a decade studying, researching, and teaching psychology + communication principles, I started this business to empower health + wellness professionals like me to “preach what you practice”. I share practical guidance so you can get clear on your unique value, communicate it with heart, attract + serve the people you love working with most… and actually have fun along the way.

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