5 easy tips to un-writer's-block yourself

DrMichaela Michaela Bucchianeri health and wellness copywriting with heart start writing

Just start writing!

It’s simple, right?


If you’re like just about every health + wellness professional I’ve met (including yours truly!), chances are you’ve experienced that awful feeling as you stare at a blank screen, wondering what the heck to write.

So, the good news is: You’re not alone, friend.

And the great news?

You NEVER have to feel that way again!

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1) Know what you’re writing about

As in… ahead of time.

Before you ever sit down to write, you should have a darn good idea of what you’ll be writing about.

Otherwise, it’s just gonna be too hard. Trust me on this, friend.

Whether it’s a blog post or a social media caption, I highly recommend you map out your content ahead of time on a calendar.

I teach you exactly how to do this inside my course, Copy for Healers + Helpers, but you can learn more about how to set up a calendar right here.

want a schedule filled with dream clients?

2) Give yourself plenty of time

Of all the possible conditions you could be writing under, CRUSHING TIME PRESSURE is perhaps the most brutal.

It’s also the least conducive to creativity— one of the essential communication superpowers!

So, set up routines that allow you plenty of room for creative inspiration, and don’t expect yourself to perform when pressed up against an unrealistic deadline.

Your writing (+ your peace of mind!) will be better for it.

3) …but not too much time

If too much time pressure is the enemy of creativity, then no time pressure at all is the enemy of productivity!

In short:

Give yourself all the time in the world to knock out a blog post… and guess how long it’s gonna take?

My love for the work sprint knows no bounds, and the free Focus Keeper timer app is one of my most essential tools to help manage my time.

You can keep yourself on track with just a simple clock, though. Once your topic’s mapped out, just set a timer for 20 mins or so. Write til the timer goes off, then reset it and start again.

Over time, try to build your speed + see how much you can accomplish in each sprint!

ready to attract more of the right people to your business?

4) Use a template

I love to write. And yet, I would NEVER subject myself to the task of writing for my business without a template.

I use templates for everything in my work:

  • blog posts
  • social media captions
  • website pages
  • emails
  • …seriously, for everything!

There’s something so comforting about sitting down to a nice, solid structure + simply filling in the content, piece by piece.

I often walk copy coaching clients through the process of structuring their blog posts + social media captions.

Creating a template of your own doesn’t have to be complicated. Just pull up some of your most effective pieces of content + comb through them, looking for key elements they share.

Does a certain structure tend to work best for you? Use it to format your template.

Is there a specific number (or range) of key points it takes you to convey your message? Build them in to your template.

Is there a main opt-in or other call-to-action you want to direct readers to? End your template with it!

5) Step away from the screen

If you’ve got your topic, the right amount of time, and a solid template to work with, and you STILL feel stuck…

…it’s time to step away from the screen for a bit.

But before you fire up your current binge-watch of choice, listen up:

The key to making this tip work for you is to spend your screen-free time mindfully. A few options to try:

  • Move your body. I can’t explain it, but somehow shaking up your physical state has a way of shaking some new ideas loose. So, go for a walk, do some stretches + see what you notice!
  • Recharge your creative battery. Turn on some music, flip through a favorite book, or take a few minutes to doodle right there at your desk. By engaging your mind without the goal of writing, you might find it easier to write when you’re done!
  • Record yourself. Pull up your phone’s voice memo app and just start talking about the topic you want to write about. What are the main ideas you want your reader to take away from the post? Talk each one out in your normal, casual speaking voice. Then play it back + you’ll be amazed by how the writing starts to flow from there!

Let’s take action!

OK, here’s your action step for today:

  • Choose 1 tip from this post to implement + start writing! (Be sure to share in the comments, so we can encourage you!)

Cheering you on!

ready to start writing your site?


I help health + wellness professionals connect with their dream clients through genuine, engaging communication. After spending over a decade studying, researching, and teaching psychology + communication principles, I started this business to empower health + wellness professionals like me to “preach what you practice”. I share practical guidance so you can get clear on your unique value, communicate it with heart, attract + serve the people you love working with most… and actually have fun along the way.

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