3 simple strategies to start practicing selective ignorance today

DrMichaela Michaela Bucchianeri health and wellness copywriting with heart low information diet close up shot of plant

Sometimes you need to go on a low information diet.

Tim Ferriss

I don’t share health advice on this platform. And I don’t ever plan to.

But I’ve gotta say, I’m a big believer in the low information diet.

Coined by Tim Ferriss in The 4-Hour Work Week, this concept of “selective ignorance” centers on the practice of “selectively ignoring distractingirrelevant, or otherwise unnecessary information”… for as long as you need or want to.

Doing this has reshaped my whole approach to writing.

It’s not about burying your head in the sand or denying reality.

It’s simply about timing + intention.

Trust me: The many, many information inputs vying for your attention will be there when you’re ready to let them in.

But, what if you made them wait a bit?

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1) Create before you consume.

The power of the low information diet has a lot to do with timing.

Specifically, how you use those bits of available time each day.

Like first thing in the morning: Do you start your scroll through social media before you’ve even left your bed?

Or in between client/patient appointments: Are you dipping into email to see whatever’s landed there while you were away?

If your first impulse always is to consume others’ content, then you may be unwittingly flooding your brain (+ heart) with more information than is actually helpful to you.

This can manifest as:

  • a sudden sense of overwhelm when you sit down to create content of your own
  • a nagging feeling that “it’s all been said before” and you have nothing new to contribute
  • unintentional ripping-off of others’ ideas, perspectives, and styles of communication

…and other sorts of unpleasantness!

The antidote?

Flip the script on yourself + create something of your own before you consume other people’s stuff!


Begin your day by drafting 1 new caption or outlining a new content idea. (OR try anchoring this new habit to something you already habitually do. For instance, when you feel a sudden urge to scroll through Instagram, spend 1 minute doing a mini brain dump into the Notes app on your phone.) 

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2) Choose your teachers wisely.

It’s an amazing time to be an entrepreneur, no?

In this age of on-demand learning, Marie Forleo said it best:

Everything IS figureoutable!

So, what’s the problem?

Well, with this unprecedented ability to bootstrap the heck out of every aspect of your business, comes… the unrelenting PRESSURE to bootstrap the heck out of every aspect of your business.

There truly are no limits to what we could (should?) be learning + improving as health/wellness professionals.

And boy, that’s a recipe for distraction.

See, while it seems wise, in the moment, to hunt down one-off blog posts, IG captions, YouTube tutorials, etc. that accomplish a single goal (“How to grow an email list!”; “5 steps to setting up your LinkedIn profile!”; “Bookkeeping for Super-Dummies: 2020 Edition!”) and add them to your growing stash…

What this ultimately leads to is total diffusion of your energy.

Suddenly, you’ve got 372 different teachers, and you’re late to class.

A perpetual student (and not in a good way).

My suggestion?

Pare down that list of teachers. Stop selecting sources of education based on tactics, and choose instead to learn as much as you can from a few people you truly admire.

DEEP vs. wide.


Choose 1 to 3 people to learn from at a time. Commit to absorbing all you can from them; then, if you like, move on. 

3) Beware of “inspiration hoarding”.

“Hey, Everyone. I’m Michaela, and I’m a recovering hoarder of inspirational content.”

(“Hiiiii, Michaelaaaaa.”)

Seriously, though, if ever there were a reason to embrace a low information diet, this is it.

The seductive, insidious, overwhelming tendency to hoard quotes, tips, and really-good- ideas-worth-looking-into-someday.

I know this struggle so well.

It seems like such a good idea to squirrel those nuts away for some imagined winter.

But, here’s the issue with inspiration hoarding:

It creates in us the false sense that we’ve done something with all that inspiration… and it greatly reduces the likelihood that we ever will.

Fortunately, the answer’s quite simple:


Because all the inspiring content in the world is no real good unless you’re using it to fuel your own contributions to the collective conversation.

So, by all means: Allow yourself to be inspired!

Just make sure you’re translating it into ACTION that serves your people.


The next time you feel inspired by a new idea, commit to DOING something with it. Try something new, tweak something you’re already doing, just take some kind of action!

Let’s take action!

OK, here’s your action step for today:

  • Choose 1 of the suggestions above to kick start your low information diet today! 

Cheering you on!



I help health + wellness professionals connect with their dream clients through genuine, engaging communication. After spending over a decade studying, researching, and teaching psychology + communication principles, I started this business to empower health + wellness professionals like me to “preach what you practice”. I share practical guidance so you can get clear on your unique value, communicate it with heart, attract + serve the people you love working with most… and actually have fun along the way.

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