The surprising perks of getting serious about your words.

DrMichaela Michaela Bucchianeri health and wellness copywriting with heart invest in copywriting plant on hanging shelf


I talk a lot about the benefits of choosing to invest in copywriting for your health/wellness business.

The benefits to your clients.
The benefits to your business.
The benefits to the way you think, feel, and talk about yourself + what you do.

Not only have I experienced firsthand the power of good copy in my own therapy practice…

But I’ve also witnessed it over and over in my work with other health + wellness professionals.

Now, to be clear, when I say “invest in copywriting”, I’m not simply talking about financial investment.

I’m talking about the time, energy, and care it takes to get serious about the words on your site (or blog, or professional bio, or social media posts…) + truly invest yourself in making them work for you.

So, whether you’re enlisting the help of a professional copywriter or putting your own DIY skills to good use…

You will see a return on your investment.

And some of those benefits may surprise you!

Read on for 5 (bonus) benefits of choosing to invest in copywriting for your health/wellness business:

1) You’ll gain clarity on what you do best

When I work with a new copywriting client, before we write a lick of copy, I start by walking them through the process of getting clear on their unique value.

Why do they feel so connected to the work they do?
What is it that they do best?
What unique combination of factors helps set them apart in their dream client’s eyes?

When you decide to invest in copywriting, there’s a (totally understandable) temptation to rush past this step. And yet…

By taking the time to truly reflect on yourself + your business, throughout the copywriting process, the words will flow from a core that is stronger, clearer, and truer-to-you.

2) You’ll find it easier to let go

A magical sort of thing happens when you invest in copywriting that reflects what you do best:

You get really, really good at letting go of everything else…

  • The parts of your day-to-day job that you don’t actually need to do.
  • The “opportunities” you don’t actually want to take.
  • The clients who aren’t actually the best fit for you.

Focusing on your business copy helps bring your sweet spots into sharper relief, which allows everything else to fade to the background.

3) You’ll spot opportunities to grow, learn, and expand

Truly effective business copy is clear + specific.

It needs to push through the vague language that’s so common in your field.

To spell out exactly what you offer + why it matters to your dream client.

And that means you’ll need to get real with yourself: 

On what promises is your business not quite delivering as it should?
In what ways are you currently missing the mark?

Reflecting on realities like these is tough. It can be uncomfortable being honest with ourselves.

But, as soon as you do, you’ll start seeing possibilities everywhere:

  • Questions that need answering.
  • Tensions that need to be resolved.
  • Help/resources/education/support you need to seek.

By honestly assessing the weak areas of your business, you’ll spot opportunities to grow, learn, and expand in ways that might not have otherwise occurred to you.

4) You’ll develop new ways of communicating about what you do 

Good copywriting is all about communication.

It’s about taking your core message and delivering it in a way your dream client will hear + respond to. And that means you’ve gotta know a thing or two about communicating with your dream client.

But, it works both ways, friend.

As you go through the process of crafting copy for your business, you’ll actually strengthen your everyday communication skills!

That vivid scene you depicted on your business About page? Guess what’ll come to mind the next time someone at a party asks what you do for a living. 

That cool analogy you shared in your latest blog post? Guess who’s found a new way of helping your client describe her struggle to a friend or spouse or coworker? 

I see this happen all the time:

Good copywriting improves real-life communication skills which produces even better copywriting. And on and on and on.

5) You’ll feel re-energized about your work

It’s so easy to fall into a rut in our line of work.

To grow complacent. Even jaded.

To tell ourselves we’ve seen and heard all there is to see and hear.

But, it’s a lie.

There’s always more to learn. Ways to grow. And new opportunities to feel excited + engaged + energized. To fall in love with your work all over again.

And choosing to invest in your words is an excellent way to get there.

Ready to invest in copywriting?

I’ve got 2 options for you!

You can:

  1. Sign up to receive my best (FREE) tips for DIY-ing your business copy today.
  2. Enlist my help on your website words, blog content, or other project.

Cheering you on!



I help health + wellness professionals connect with their dream clients through genuine, engaging communication. After spending over a decade studying, researching, and teaching psychology + communication principles, I started this business to empower health + wellness professionals like me to “preach what you practice”. I share practical guidance so you can get clear on your unique value, communicate it with heart, attract + serve the people you love working with most… and actually have fun along the way.

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