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5 Tips to Writing the Perfect Guest Blog Post

Your guide to guest blogging as a health/wellness pro (Part 4)

TRUSTED BY
DrMichaela Michaela Bucchianeri health and wellness copywriting with heart guest blog post white pencil on white background

The perfect guest blog post.

It doesn’t exist, right?

Now, as a recovering perfectionist, I’ll grant you I’m not wild about ‘the P word’.

But with a little practice, I believe you can become an absolute champ at writing a damn good guest blog post.

Your perfect blog post.

So, shall we get practicing?

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1) Begin with the end in mind

Before you write a single word, you’ve gotta have an ultimate “so what?” in mind.

This is true of anything you write, but it’s especially important when writing a guest blog post. Unlike your own blog, where each post you write has the benefit of being nestled within the context of the other posts around it, any guest blog post you write must be able to hold its own.

(It also needs to blend as seamlessly as possible with the posts of other guest contributors, but more on that in a minute…)

I like to think about this in terms of an action step; I consider what actual behavior I want my reader to be able to put into practice the moment they finish reading my post.

But no matter how you conceptualize your “so what?”, this has to be your first step. Otherwise, trust me, it’s gonna be a lot harder to write from a place of clarity.

ASK YOURSELF:

What is the main point I want my reader to take away from this post?


ready to attract more of the right people to your business?

YES, PLEASE!


2) Make it skimmable

You already know my love of white space on the (web)page.

It’s what creates a feeling of calm focus as our eyes and fingers scroll.

So, please, always, be sure you’re infusing plenty of line breaks into your copy.

But, then, go ahead and take it a step further. Make it as skimmable as possible.

How?

Simply include boldface headings (and, depending on the length of the post, subheadings) that form a cohesive outline of your post.

Why do this? Well, for a couple of reasons:

  1. It keeps your reader’s eyes on the page. (<– Super-helpful if you mean for them to actually hear what you’re saying.)
  2. It helps ensure your post is precisely, logically organized. (<– Super-helpful if you mean to actually help them with what you’re saying.)

For instance, if you were to pause, zoom way out from this sentence you’re reading right now, and take a high-level spin through this post, your eyes would probably take in the following:

    • title (5 tips to writing the perfect guest blog post)
      • point 1 (begin with the end in mind)
      • point 2 (make it skimmable)
      • point 3 (be consistent)
      • point 3 (invite engagement)
      • point 5 (tailor the bio)
    • action step (put these tips to work by writing your own guest blog post!)

5-10 seconds, and you’d have absorbed the most important information within the post.

It’s not rocket science. But when you compare it to some of the dense, meandering essay-like blog posts floating around on the interwebs, you start to appreciate how crucial this skimmability factor is!

ASK YOURSELF:

Could a reader get a clear sense of this post’s message, simply by skimming the headings (+ subheadings)? 

3) Be consistent 

This one can feel a bit tricky.

After all, you’ve been invited to share your thoughts in your own (copywriting) voice. So, all creative decisions should end with you… right?

Not quite.

When you contribute a guest blog post, it’s a true partnership between you + the editor/owner of the host site that’s featuring your work.

To ensure you’re holding up your end of the partnership, it’s important to create content that complements + blends with the existing content on that site. Not only will this help maintain the cohesiveness of the site, but it’ll also help establish your voice as an active part of a larger conversation (vs. a solitary monologue).

So, how do you make this happen?

By revisiting all that excellent research you’ve already done!

    • revisit the mission of the blog you’re guest posting on
    • re-read a selection of recent + popular posts
    • pay attention to format + tone

Then, simply adapt as needed to help your post join the party!

ASK YOURSELF:

How can I tweak this post to align more seamlessly with the mission (+ other guest posts) of this site? 


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4) Invite engagement

If you’ve done all of the above, then congrats, friend: You’ve probably got yourself a pretty sweet post!

But, we’re not done yet!

Next, we need to make sure you’ve given your readers an invitation to engage with what they’ve just read.

AKA: a call to action

This could be an action step, like the one in this post.

Or a question you want them to answer in the Comments.

It could be whatever you want!

Just spell it out for them clearly, and then?

Be ready to engage with them!  

One of the qualities that separates the truly stellar guest bloggers from the rest is an eagerness to interact with the host’s readers. So, don’t hold back!

Reply to their Comments beneath your guest post. Meet them over on the blog’s social media platforms + engage with them there.

If guest blogging is a party co-hosted by you + the blog’s owner, don’t expect them to provide the venue AND the engagement! Get in there and show their readers some hospitality.

Before long, they just might become your readers, too!

5) Tailor the bio

Outstanding post? Check.

Clear call-to-action? Check

Exceptional engagement? Check.

Looks like we’re done here, yes?

Not so fast.

If you’ve done your research ahead of time, your guest blogging gig should include the option of a brief bio at the end of your post.

Do NOT ignore this option, friend!

This is where you gently guide readers to follow you on a little trip from the host blog over to your own piece of internet real estate!

Through much trial + error, I’ve refined my recipe for the perfect guest blog bio. And you can find it right here.


Let’s take action!

OK, here’s your action step for today:

  • Using the tips above, get to work writing your own perfect guest blog post!  

Cheering you on!


TAKE ME TO THE QUIZ


HI!  I’M MICHAELA. 

I help health + wellness professionals connect with their dream clients through genuine, engaging communication. After spending over a decade studying, researching, and teaching psychology + communication principles, I started this business to empower health + wellness professionals like me to “preach what you practice”. I share practical guidance so you can get clear on your unique value, communicate it with heart, attract + serve the people you love working with most… and actually have fun along the way.

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