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How to Write a Traffic-tastic Guest Blog Bio

Your guide to guest blogging as a health/wellness pro (Part 5)

TRUSTED BY
DrMichaela Michaela Bucchianeri health and wellness copywriting with heart guest blog bio laptop on white bedding

guest blog bio

It’s the most valuable piece of real estate on your entire guest post.

Yet, tragically, most guest bloggers treat it like an afterthought.

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And it just so happens I’ve got a tried-and-true recipe to share with you, friend.

So, let’s get cookin’!

This week, we’re wrapping up our series on guest blogging for health/wellness professionals with Part 5: The Traffic-tastic Guest Blog Bio Recipe!

Step 1: Gather some info

First, check the submission guidelines for any specific instructions regarding the bio section of your post, including format + word/character limit. (And, y’know… follow them. ūüėČ

Next, check out the bios of other guest posts on the site.

  • What’s the basic format?
  • Do other bios include a headshot?
  • What’s the tone?
  • How many links are included?
  • Do they include social links? Or are these listed separate from the bio?¬†¬†

ready to attract more of the right people to your business?

YES, PLEASE!


Step 2: Become the “third person”¬†

I know I talk (all. the. time.) about the importance of first-person, conversational writing on your website, in your emails, on your social channels, and just about everywhere else.

But the guest blog bio is a notable exception. 

Here, the purpose is to introduce someone else’s readers to the person behind the content they’ve just read (that’s you!). And the most effective way to do this is to briefly don an old-timey announcer’s fedora, step behind the mic, and hype yourself up a bit in third-person format:

“NAME [+ DEGREE, if relevant] is a [ROLE/TITLE] who helps [DREAM CLIENT] achieve/experience [BENEFIT of working with you] by [FEATURE of working with you]…”

In other words, this is the sentence that communicates (clearly + concisely) WHO you help, WHAT you help them achieve/experience, and HOW you help them make it happen.

For example:

Arya Stark, LCSW, is a confidence coach who helps teen girls experience greater independence and resilience through her hybrid archery-counseling skill sessions…¬†

Depending on how much space you’re given, you might also drop in an accolade or two to lend your bio some additional credibility:

  • “Her advice has been featured in [MAGAZINE / WEBSITE] and [MAGAZINE / WEBSITE]…”
  • “She’s helped over/nearly [NUMBER] clients overcome [OBSTACLE] and achieve [COOL OUTCOME]…”
  • “Her unique approach has been called “[QUOTE]”…”

The main goal is to appeal directly to those dream clients among the host site’s readers + spark a connection so you can…

Step 3: Invite them to take the next step!

THIS is where your guest blogging efforts really start to pay off.

At the end of your guest blog bio, you want to entice readers to follow you off of the host’s site + over to your own piece of internet real estate!

Think back to our party co-host analogy:

You’ve been an excellent host so far. Now, it’s time to keep the hospitality going by leading the way to deeper engagement + more comprehensive service, over on your own site.

The best way to do this?

Promise something specific.


want my best tips delivered to your inbox each week?

GIMME!


If you’ve got an opt-in freebie that’s already working well for you, now’s the time to mention it. You don’t have to create something entirely new to give away, but whatever you offer should be directly related to the content you’ve just shared in your guest post.

Most guest bloggers link back to their home page, which is fine.

But, unless your home page is optimized for the specific purposes of captivating new visitors interested in the topic you’ve just guest posted about… you run the risk of losing them.

So, I recommend sending them to a specific landing page. If you have such a page already to capture email signups on your site (e.g., yourdomain.com/optin), then you can link to that in your bio.

BUT if you’re up for just a teensy bit more effort, I suggest taking it one step further + creating a dedicated landing page, customized to the readers of that specific guest post!

How?

I’m so glad you asked, friend!

Join me live on Instagram this Friday, August 14th @ 10am CST + I’ll walk you through the process, step by step!

See you there!


Let’s take action!

OK, here’s your action step for today:

  • Write your own traffic-tastic guest blog bio! Then meet me over on Instagram to learn how to maximize your opt-in rate once visitors land on your site!

Cheering you on!


TAKE ME TO THE QUIZ


HI!  I’M MICHAELA. 

I help health + wellness professionals connect with their dream clients through genuine, engaging communication.¬†After spending over a decade¬†studying, researching, and teaching psychology + communication principles, I¬†started this business to empower¬†health + wellness professionals like me to ‚Äúpreach what you practice‚ÄĚ. I¬†share practical guidance¬†so you can get clear on your unique value, communicate it with heart,¬†attract + serve the people you love working with most‚Ķ and actually have fun along the way.

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