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3 WAYS A COPY BANK HELPS YOUR WELLNESS BIZ

(PLUS: Snag my Copy Bank template!)

TRUSTED BY
Michaela Bucchianeri health and wellness copywriting with heart copy bank writing at table

When I say “copy bank”, you say _____________?

Depending on your past experience or your current stress level or the way the wind happens to be blowing, your answer might range from “ESSENTIAL!” to “SOUNDS LIKE WORK!

And that’s totally cool, friend.

BUT. Because I’m unapologetically relentless in my ongoing quest to move you from the latter reaction to the former…

Let me ask you this:

Are you a good listener?
Do you value what your dream clients have to say?
Do you care deeply about meeting them right where they are + serving them well?

(Of course you are. And of course you do.)

And because you answered YES to these questions, I’ve got some happy news for you:

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All you need’s a storage system. And, friend, do I have the storage system for you!

Read on for 3 ways a bank of dream client copy can help you market your wellness business:

1) A copy bank helps you write your site.

Maybe you’re looking to write your site from scratch.

Or maybe it’s time for a few updates.

No matter what stage of business you’re in, a copy bank is your (not-so-)secret weapon!

Whether I’m walking students through the process of mapping out their website for the first time or working on custom copy for a seasoned professional’s mid-career rebrand… my advice is always the same:

Begin with the copy bank.

What better place to draw inspiration than the words your clients and customers are already using?

USE YOURS TO HELP YOU WRITE:

  • Your About page
  • Your Home page
  • Your Work with Me page
  • Your blog content
  • Your FAQs 
  • …and just about every other page on your site!

want my copy bank template?

GET IT WHEN YOU SIGN UP FOR THE (FREE) #5DAYABOUTPAGE CHALLENGE


2) A copy bank helps you connect on social media.

When it comes to your copy bank and your favorite social media platform(s), it’s a bit of a chicken-egg riddle:

Which comes first? Which owes the other a debt of gratitude?

See, on the one hand, a solid bank of copy will undoubtedly make you a more effective communicator on social media.

On the other hand, however… social media’s a fantastic place to find new entries for your copy bank!

My best advice? Start to treat the two like mass + gravity. Or PB + J.

Forces that cannot (must not!) be separated.

When you open your favorite social media app, simply keep your copy bank handy. Whether you’re using it to engage on the platform more effectively OR to record all the goodness you’re sponging up there… you’ll be really glad you have it.

USE YOURS TO HELP YOU WRITE:


ready to get to work?

SIGN UP FOR THE (FREE) #5DAYABOUTPAGE CHALLENGE


3) A copy bank helps you create + sell new offerings.

Gentle reminder to us all: Our paid offerings represent the deepest, most meaningful work we do with our people.

So, isn’t it only fitting that we’d plan + promote those offerings by dipping back into the same magical well we used to create our free resources?

I think so!

Every offer I’ve ever created can be traced back to something one (usually, several) of my brilliant dream clients said. I just happened to be there with my copy bank at the ready, taking notes.

From the earliest, messiest brainstorming sesh to the final promotional email, my trusty bank o’ copy is at the heart of my entire product/service creation process.

It’s how I stay rooted in what’s actually serving my people vs. what I simply want to create.

USE YOURS TO HELP YOU WRITE:

  • Polls/questions to gauge the needs + interests of your audience.
  • Trainings, courses, and programs that connect, educate + support.
  • Sales pages + email sequences that clarify + serve your dream clients, students, and customers. 

Let’s take action!

OK, here’s your action step for today:

Cheering you on!


HI!  I’M MICHAELA. 

I help health + wellness professionals connect with their dream clients through genuine, engaging communication. After spending over a decade studying, researching, and teaching psychology + communication principles, I started this business to empower health + wellness professionals like me to “preach what you practice”. I share practical guidance so you can get clear on your unique value, communicate it with heart, attract + serve the people you love working with most… and actually have fun along the way.

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