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READY TO WRITE YOUR SITE + ATTRACT DREAM CLIENTS?

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CONVERSATIONAL COPY DEMO

Watch 3 copy transformations from real health/wellness businesses!

TRUSTED BY
DrMichaela Michaela-Bucchianeri health and wellness copywriting with heart conversational copy demo stools at counter

Last week, I shared the 3 (silly-simple) steps that can transform any piece of writing for your business into delightfully conversational copy.

Today, I’m giving you a front-row seat to the process of putting these steps into action!

If you’re someone who learns best through (real-life) examples, this one’s for you.

In this video, you’ll learn:

  • Why it’s so important to write conversationally
  • The 2 questions to ask yourself every time you sit down to write a piece of copy
  • How small (but intentional) tweaks can help you write like you actually speak 

Ready? Here we go!

Pressed for time…?

Here’s the rundown, time-stamped for your convenience:

00:36: Why conversational copy is so important
01:45: The goal of this live demo
05:00: The beauty + challenge of conversational copy
05:55: EXAMPLE #1: Instagram caption (service-based business)
14:15: EXAMPLE #2: Program description (service-based business)
22:45: EXAMPLE #3: Email (product-based business)
33:20: The 2 questions you should ask yourself before writing any copy for your business

Blog posts mentioned in the video:

How to write conversational copy

Your dream client

10 golden rules of copy

How to communicate the benefits of what you offer


Let’s take action!

OK, here’s your action step for today:

  • Choose 1 tip you took from this video, and put it to good use to create conversational copy for your business! (Be sure to share your work in the comments, so we can encourage you!)

Cheering you on!


TAKE THE QUIZ + FIND OUT!


HI!  I’M MICHAELA. 

I help health + wellness professionals connect with their dream clients through genuine, engaging communication. After spending over a decade studying, researching, and teaching psychology + communication principles, I started this business to empower health + wellness professionals like me to “preach what you practice”. I share practical guidance so you can get clear on your unique value, communicate it with heart, attract + serve the people you love working with most… and actually have fun along the way.

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